- First, choose a foreign country. It can be any country you are interested in, that you would like to travel to, or conduct business in. The choice of foreign country will not be graded (there are no wrong options) but try to avoid countries with which you have extensive first-hand experience or near-native knowledge.
- For this assignment, you must submit a report on this country. Think the type of actionable, relevant information that a manager would want if they knew nothing at all about the country and tasked you with putting them up to speed. It should be a short (approx. 2 pages) bullet-point report of facts, one or two visuals are acceptable if relevant.
No international marketing knowledge is presumed or expected of you to create this first report. Thus, it will be based on your own knowledge and research into the country following your instincts on what would be relevant for marketers.
The challenge of this assignment is in summarizing an entire human community and reducing it to a considerably short list of sentences, numbers and visuals. You will be graded on how comprehensive but concise your report is, how marketing-relevant and insightful your data is, and how much the report demonstrates effort put into researching and understanding the foreign culture.
Write your answers in a Word document or another text processing file and submit the file here.