Developing a Market Research Plan
The students need to develop a detailed and in-depth plan for the market research they would be conducting. The assessment task 2 also expects the students to identify the market research needs of the company they choose, including various aspects like the research need in product/service, the price points, the promotional and strategic need, and much more. If it seems too much for you, then do avail our marketing research assignment help to easily overcome any challenges.
Nevertheless, your Market Research Presentation shall include the following without fail:
An entire overview of the company, it’s business goals, marketing strategies, it’s targeted customers, etc.
What are the impacts that this market research will have on the growth of the company and its functions?
The key market research needs that you have identified and your arguments behind selecting that specific need
What was your objective behind conducting this research?
The entire overview of the Market Research Plan that you have proposed
The type and method of data collection
The estimated cost of your research
The timeline for the research conduction
The process of analyzing the data collection
How to conduct market research for any business?
The BSBMKG506 Plan Marketing Research assessment task 1 expects students to conduct market research for any company of their choice. When you pick a company of your choice, here are some of the crucial aspects of the research that you cannot afford to avoid:
Identifying who is your targeted audience
What is their age, location, gender, occupation, their family, income, and what are the challenges that they face, how educated they are, their lifestyle?
The existing competitors or replacements
Before the launch of the product, who was fulfilling your target customer’s needs?
What are the pain points or the differentiating points which make them buy a certain product?
It could be the price, the quality, variety and so on. What makes one choose a particular product over the other?
How can the company you chose can stand out from the competition? Why will the customer choose you over the others? Your USPs!
Get a More than Just the Solution to the BSBMKG506 Assessment
The BSBMKG506 Plan Marketing Research assessment task might seem daunting as it needs utmost dedication and deep research on the subject matter. It does not simply conclude with writing the answers as you also need to deliver a presentation to your professor. Moreover, if the marketing research plan is not as convincing as expected, then there are chances that it might fail to obtain approval.
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