ASB 4530 Assignment Help of Bangor University

ASB 4530 Assignment Help of Bangor University

Get ASB 4530 Assignment Help of Bangor University. Here are the best resources for homework help with ASB 4530 (Business Management Assignment Help)

Business Management Assignment Help

The Business Management is consisting of two words +Mangement.

Business:- Business is an act of selling and buying of goods and services for the purpose of achieving profit by satisfying human wants and needs.

Management:- Management is the process of effective utilization of organization’s resources i.e financial resources, human resources, and other natural resources in an efficient manner to attain common goal of enterprises within the prescribed time period.

‘Mangement’ may define as an art of getting things done through by other people.

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ASB 4530 Business Management Assignment Help

ASB 4530 Business Management Assignment Help

Answer any TWO questions

Q1. Outline the concept of customer-based brand equity and discuss the ways in which customer-based brand equity can be built. [1,000 word limit].

Q2. Discuss how advertising and promotion may contribute to building brand equity. [1,000 word limit].

ASB 4530 Global Brand Management | Bangor University

ASB 4530 Global Brand Management | Bangor University

ASB-4530 Global Brand Management

Answer any TWO questions

Q1. Outline the concept of customer-based brand equity and discuss the ways in which customer-based brand equity can be built. [1,000 word limit].

Q2. Discuss how advertising and promotion may contribute to building brand equity. [1,000 word limit].

Q3. Discuss the brand personality framework (Aaker, 1997) and provide an example of each dimension. What are the main criticisms of Aaker’s (1997) brand personality framework and how has more recent research addressed these criticisms? [1,000 word limit].

Global Brand Management

You have to design a Brand Marketing Program in order to Build Brand Equity for the 2-year period (2020-2022) for a Pharmaceutical company from anywhere in the world (your choice but the company name has to start with the same letter of you surname) in light of the Coronavirus challenges of your choice. There is clearly an expectation that the theory and models discussed in the first seven chapters of the book (Strategic Brand Management, 4th edition, K. L. Keller) will be used in your report. You may also use information/evidence from the Internet, the academic articles we have discussed in the class and any other you feel like reading.

A Business report starts with a good executive summary, then main body should not contain any technical jargon, with at least one main graph where your story and narrative build around. The text should flow and all technical reports should be kept in the appendix. It should be well formatted and with a nice cover like a or an Economist article.

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ASB 4530 Assignment Help of Bangor University

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