What are the causes and consequences of BMW’s quality problems with newly launched products?

Case Questions

  1. What are the causes and consequences of BMW’s quality problems with newly launched
    products? What should be done to improve “launch quality”?
  2. What are your recommendations to Carl Peter Forster concerning the 7 series
    prototypes? What should he do regarding future development projects?
  3. What changes would you recommend in the way BMW develops new models?
  4. What recommendations would you make to Chairman von Kuenheim regarding BMW’s
    strategy to compete against new Japanese entrants into the luxury car market?
    Case Directions
  5. Between 4-6 pages (11-12 pt size, Times New Roman Font, 1.5 line spacing) with
    margins on both sides. Annexures, exhibits are not included in the above page limit.
  6. You may have a short introductory paragraph or two which briefly presents the
    background of the case.
  7. Then define the problem/issue in the case and lay out the alternatives i.e., the
    possible options for the organization. This requires thinking.
  8. Next is the analysis of the case facts. This is the meat of your submission.
    Wherever possible make use of data to throw light on an issue or bolster your point.
    Analysis of numeric data and eye for detail is critical.
  9. Finally, come up with your recommendations/action plan. Your recommendations
    must flow from your analysis. Avoid generalizations in your recommendations such as
    give the best quality product at the best price.
  10. Be sure to answer each question as paragraphs, separate from the introduction and
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